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Black Nova Group Announces International Investment in yboo, A UK Based Mobile-tech Company.

  • Black Nova Group announces its international investment in yboo, a UK based mobile-tech company.
  • yboo is an intelligent mobile app that helps consumers discover the best network plan for them based on their needs and usage habits.
  • The app uses its technology and big data analytics to give personalised recommendations, resulting in better outcomes for consumers.
  • To date the company has helped more than 40,000 consumers in the UK discover better telco deals.
  • yboo announces international expansion with its sights firmly set on the lucrative Australian telco market.
  • The nature of Black Nova Group’s investment in yboo is designed to help yboo scale up to meet its rapid growth in the UK while also driving its international expansion into the Australian market.

Australia’s leading venture building fund Black Nova Group announces it’s investment in yboo, a UK based mobile-tech company. The deal was structured to help yboo scale up to meet it’s fast domestic growth in the UK and further scale up to drive it’s international expansion. For its international expansion, yboo has its sights firmly set on the lucrative Australian telco market where it expects consumers to benefit from its service.

Alex Lennon, Head of Partnerships UK at Black Nova Group commented “yboo is the natural choice for our first UK investment. Its ambitious team have created a powerful and unique technology that has the opportunity to make a significant difference to people’s mobile plans across the world. We look forward to working in partnership with them as they scale up operations ready for new global markets”.

Martyn Gould, CEO and Founder of yboo, mentioned “We are delighted to have partnered with Black Nova Group to aid our launch in the Australian market. Our patented technology has the potential to help millions of Australian residents achieve major savings on their mobile bills and thanks to Black Nova Group we are looking forward to realising our international expansion plans”.

yboo is a free-to-download mobile app that helps customers discover the best mobile network plan for them, giving personalised recommendations based on consumer data analytics.

yboo’s Mission

yboo’s mission is to create a smart revolution in the mobile phone market – by making personalised contract recommendations based on usage needs, signal strength and price. In doing so it provides a clear alternative to traditional price comparison services, championing fair pricing for the public and greater transparency in telecoms.

Using Big Data Analytics To Deliver Personalised Telco Plans

At its core yboo is a big data company. Using its technology, data generated in the app and data analytics, yboo analyses consumer behaviour patterns and helps customers discover the right mobile plan for them based on their individual needs. It does this by measuring consumer usage habits across a range of variables, from price and signal strength to the areas where people live, work or hang out. From here the app delivers a personalised network plan tailored to the customers needs, making it easy to discover the best plan and then go onto switching to an appropriate network provider.

yboo Has Helped Over 40,000 People Discover Better Deals From Telco Providers

yboo has experienced strong traction during its early stages with a rapid adoption of its app by consumers seeking better deals from their telco providers. To date, yboo has helped more than 40,000 consumers in the UK discover better deals.

yboo Expands Internationally With Sights Set On Australia’s Telco Market

As yboo continues to experience rapid growth from its domestic user base in the UK, it’s already planning an international expansion into global telco markets, specifically those where it expects consumers will realise the greatest benefit from its service. With its sights set firmly on the lucrative Australian market, it expects to gain strong traction and hit the ground running. Investment and advisory from Black Nova Group will be used to support yboo’s international expansion, specifically with an entry into the Australian telco market.

Written by Harry Alexander Laos

Black Nova Group

Black Nova Group is a venture builder that helps companies dream, build and grow technology startups, giving them a launch pad to impact the world. To date our founding team have founded or invested in some of Australia’s most iconic startups, from Donesafe, Whispli, Ezi Debt Collection and Qore to name a few. With a core team of 22 we have expertise and weight in strategic advisory, software development, marketing and legal. Combined with our network of founders and investors, this has allowed us to help brilliant startups get off the ground, be heard and make their mark on the world.

Media Contact:
Harry Alexander Laos
Phone: 1300 584 005

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